The rematch using YouTube rival Logan Paul of KSI can bring in the boxing audience of the year following 10 million watched the press conference, says promoter Eddie Hearn.
The hugely popular YouTube personalities renewed their competition in Los Angeles at the weekend, trading a tirade of insults in advance of their boxing rematch.
Paul and KSI have enrolled after their amateur bout finished at Manchester and Matchroom Boxing boss Hearn is anticipating enormous public demand to see their fight last August in a majority draw.
“Seven hundred million people saw the press conference live, just on their YouTube flows,” Hearn told Sky Sports.
“I think that it’s up to 10million people have watched the press conference now. This battle is going to be the year’s battle.
“It’s insane, but they’re at least respecting the code. They’ve turned pro, no head guards, 10 ounce glasses. I don’t think they know what they’ve let themselves for on that one.”
Having harnessed the drawing ability of Paul and KSI on interpersonal networking, Hearn is developing a struggle bill to add rising US contender Devin Haney along with also the world champion Billy Joe Saunders of Britain in an attempt to draw a fan base that is fresh.
“They have trained hard, they are in great shape, they could fight, but the duty on us is to be certain we showcase great boxing to this new audience,” said Hearn.
“That’s the reason Devin Haney, Billy Joe Saunders are probably going to be about the undercard as well, since it’s one thing attracting countless new fans to the sport, can we maintain them? That is the new challenge.
“Even if we could keep one percent, it is wonderful for boxing.
“Madness, total madness. I don’t understand what’s going to take place. Staples Center will be crazy and hopefully we can grow the game and retain these fans from the game, and reveal a while while we are there with Devin and Billy.”
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